Weekly Quote From Steve Jobs

"Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations. "

Advertising and Public Relations of Apple

The caliber of Apple's adverting always comes 2nd to none. They are usually consistent with their advertising campaigns when new products are set to and have release. Apple has delivered advertisements thats appeals to consumers and identifies product benifits time and time again. Apple so far has spent over 100 million dollars alone for the advertisement of the Apple iPod and many millions more marketing their other world class products. Apple draws in consumers with simple but catchy and straight forward ads. They have used advocacy advertising when criticized for not having enviornmental safe product. Apple fired back showing how much they care for a greener earth on their site here. Apples marketing scheme is to make product that look stunning to the eye and can make life easier. Apple has also used the institutional advertising method when creating a series of commercials comparing Apple as a company to PCs.

iPad to be Available on Verizon Network

Verizon Wireless Offers iPad at Stores Nationwide on October 28

BASKING RIDGE, New Jersey and CUPERTINO, California—October 14, 2010—Verizon Wireless and Apple® today announced that iPad™ will be available at over 2,000 Verizon Wireless Stores nationwide beginning Thursday, October 28. Verizon Wireless will offer three bundles, all featuring an iPad Wi-Fi model and a Verizon MiFi 2200 Intelligent Mobile Hotspot, for a suggested retail price of $629.99 for iPad Wi-Fi 16GB + MiFi, $729.99 for iPad Wi-Fi 32GB + MiFi and $829.99 for iPad Wi-Fi 64GB + MiFi. Verizon Wireless is offering a monthly access plan to iPad customers of up to 1GB of data for just $20 a month. In addition, Verizon Wireless will also offer all three iPad Wi-Fi models on a stand-alone basis.

“This is the perfect pairing for holiday travels,” said John Stratton, chief operating officer for Verizon Wireless. “iPad together with the nation’s largest and most reliable 3G data network allows customers to easily connect on the go wherever they are.”

“We’re thrilled to be working with Verizon Wireless to get iPad into the hands of even more customers this holiday season,” said Tim Cook, Apple’s COO. “iPad allows users to connect with their apps and content in a more intimate, intuitive and fun way than ever before, and together with Verizon Wireless we’re offering an easy way to stay connected wherever you go.”

iPad allows users to browse the web, read and send email, enjoy and share photos, watch HD videos, listen to music, play games, read ebooks and much more, all using iPad’s revolutionary Multi-Touch™ user interface. iPad Wi-Fi models are just 0.5 inches thick and weigh just 1.5 pounds—thinner and lighter than any laptop or netbook—and deliver up to 10 hours of battery life.*

Apple’s App Store℠ offers iPad users access to the world’s largest catalog of apps with over 280,000 apps and more than 30,000 iPad specific apps in 20 categories, including games, business, news, sports, health, reference and travel. With Apple’s iBookstore℠, the best way to browse, buy and read books on a mobile device, iPad users have access to more than 100,000 books from major and independent publishers.

MiFi 2200 is small enough to fit in a pocket and allows customers to create a personal Wi-Fi cloud capable of sharing the high-speed Internet connectivity of the Verizon Wireless 3G Mobile Broadband network with up to five Wi-Fi-enabled devices. The MiFi 2200’s rechargeable battery provides up to four hours of active use and 40 hours of standby time on a single charge.

Customers can sign up for more information on Apple’s iPad together with Verizon Wireless’ MiFi 2200 atwww.verizonwireless.com/iPad, at any Verizon Wireless Communications Store or by calling 1-800-2 JOIN IN.

*Battery life depends on device settings, usage and other factors. Actual results vary.

Verizon Wireless operates the nation’s most reliable and largest wireless voice and 3G data network, serving more than 92 million customers. Headquartered in Basking Ridge, N.J., with 79,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE, NASDAQ: VZ) and Vodafone (LSE, NASDAQ: VOD). For more information, visit www.verizonwireless.com.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Weekly Quote From Steve Jobs

"Why join the navy if you can be a pirate?"

The Apple Retail Experience

The Apple retail store is the best place to test-drive and explore Apple products because it’s the one place you can find everything Apple. Apple's specialist help you decided which product is right for you. If you have technical questions about your Mac, iPod, Apple TV, or iPhone, the Genius Bar is the place for free advice, insight, and friendly, hands-on technical support. Just set up an appointment either instore or online and shoot over to the Guinus Bar where tech support would assist you. Apple's staff can help you transfer your files from your old computer, teach you the basics in face-to-face training sessions, and guide you through more advanced projects with their inhouse workshops. Apple also offers free Personal Shopping appointments for busy individuals. 

Weekly Quote From Steve Jobs

"Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation. "

Chapter 5: Develpoing a Global Vision

Global marketing according to the MKTG text is marketing that targets markets throughout the world. In order is have a success with the global market you must have a global vision. Global vision is recognizing and reacting to international marketing opportunities, using effective global marketing strategies, and being aware of threats from foreign competitors in all markets. Apple has pin pointed and react to the "four P's" of marketing. The four P's consist of price, product, placement, and promotion. Apple's prices seem to vary in all countries; for example the MacBook laptop. The base price of the MacBook in America is $1,000. The chart below shows the price of a MacBook in other major countries  currency into US Dollars.


UK £816=$1313
CANADA $1099=$1040
France 899 €=$ 1272
Germany 929 €=$ 1314
China ¥7998= $1171
Korea ￦1,390,000= $ 1210
Japan ￥98,800=$ 1097
Hong Kong HK$ 7,788=$ 1002
Australia A$ 1,299.00= $ 1174
Sweden 9.995,00 kr= $ 1384


Apple's products take on a little adjustment in other markets. For example, in Sweden the MacBook features 3 extra letters because of Sweden's alphabet. All products dont come in the english lauange. The products feature about 20 different lauages such as French, Svenska, Spanish or even Polski. Products also feature a different power plug to fit for the different electrical outlets. Most countires have dirrerent sockets. The picture above shows a socket for New Zealand.