In OTHER Newsr

The New York Jets come away with the win over the Cincinnati Bengals on Thanksgiving night with a final score of 26-10. The Jets are now 9-2 and tied for 1st place in the AFC standings with the New England Patriots who they will be matching up with next week.


The New York Giants also came out on top this weekend with their win over the Jacksonville Jaguars. The Giants who are 7-4 are still in the Super Bowl race.

In basketball, The Knicks came out with the win on the road over the Pistons. Lead by the Amar'e Stoudemire 37 points, 15 rebounds, and 7 assist, the Knicks have now won 5 straight on the road leaving their record at 9-9. The Knicks have won 5 of past 6 games.

Developing and Managing Products

New products are important to the sucess and life of Apple. When a new product is set to release, all eyes are set on Apple. Apples does a good job of extending their product lines but everyone is waiting to see what Apple has up their sleevesnext time around. Everyone is eager to see a new to the world product. Wheather its a iPad with a camera or a new Apple gaming system, Applehas the best new-product strategy to market. Apple has a geat team of software and hardware designers that knows what would be a big hit with the people.The team over at Apple have a simultaneous product development approach.  They take the experience of employees, and consumers and melt them together to create what works. Apple's team does a lot of brainstormig and product screening before releasing a final product. They also run concept test and business analysis to be 100% sure the product will perform as promised. They then test market at their Cupertino headquaters. Commercialization approval is then given then their marketing genius go to work.

iOS 4.2 Software Update

Multitasking on iPad

Folders on iPad

AirPrint

AirPlay

Find My iPhone, iPad, or iPod touch

And More....

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The Beatles Now Avaliable on iTunes

LONDON and CUPERTINO, California—November 16, 2010—Apple Corps, EMI and Apple® today announced that the Beatles, the most influential and beloved rock band in music history, are now available for the first time on the iTunes Store® (www.itunes.com). Starting today, the group’s 13 legendary remastered studio albums with iTunes LPs, the two-volume “Past Masters” compilation and the classic “Red” and “Blue” collections are available for purchase and download on iTunes® worldwide as either albums or individual songs. Fans can also get a special digital “Beatles Box Set” featuring the “Live at the Washington Coliseum, 1964” concert film, a worldwide iTunes exclusive which captures the Beatles’ very first US concert.

“We’re really excited to bring the Beatles’ music to iTunes,” said Sir Paul McCartney. “It’s fantastic to see the songs we originally released on vinyl receive as much love in the digital world as they did the first time around.”

“I am particularly glad to no longer be asked when the Beatles are coming to iTunes,” said Ringo Starr. “At last, if you want it—you can get it now—The Beatles from Liverpool to now! Peace and Love, Ringo.”

“We love the Beatles and are honored and thrilled to welcome them to iTunes,” said Steve Jobs, Apple’s CEO. “It has been a long and winding road to get here. Thanks to the Beatles and EMI, we are now realizing a dream we’ve had since we launched iTunes ten years ago.”

“In the joyful spirit of Give Peace A Chance, I think it is so appropriate that we are doing this on John’s 70th birthday year,” said Yoko Ono Lennon.

“The Beatles on iTunes—Bravo!” said Olivia Harrison.

“The Beatles and iTunes have both been true innovators in their fields,” said EMI Group CEO Roger Faxon. “It’s a privilege for everybody at EMI to work with Steve Jobs and with Apple Corps’ Jeff Jones and their teams in marking a great milestone in the development of digital music.”

Each of the Beatles’ 13 legendary remastered studio albums, including “Sgt. Pepper’s Lonely Hearts Club Band,” “Revolver,” “The Beatles [The White Album]” and “Abbey Road” include iTunes LPs, which create an immersive album experience with a beautiful design and expanded visual features including a unique mini-documentary about the creation of each album. The two-volume “Past Masters” compilation and the classic “Red” and “Blue” collections are also available.

Single albums are available for purchase and download for $12.99 each, double albums for $19.99 each and individual songs for $1.29 each.

The special digital “Beatles Box Set” ($149) contains the 13 remastered studio albums with iTunes LPs and all mini-documentaries, “Past Masters,” and the “Live at the Washington Coliseum, 1964” concert film, a worldwide iTunes exclusive which captures the Beatles’ very first US concert in its entirety. In addition, Beatles fans can stream and view the “Live at the Washington Coliseum, 1964” concert film from iTunes for free for the remainder of this calendar year.

Apple Corps Ltd. was founded by The Beatles in 1968 to look after the group’s own affairs. The London-based company has administered the catalogue of The Beatles releases of the 1960s that have sold to date more than 600 million records, tapes and CDs. Since the 1990s, Apple has piloted new Beatles projects that have become benchmarks for pioneering accomplishment and which have included The Beatles Anthology projects, the 29-million selling album The Beatles 1, The Beatles LOVE show and CD and the 09/09/09 release of The Beatles Remastered catalogue and The Beatles Rock Band game. Further information on The Beatles’ projects can be found at www.thebeatles.com.

EMI Music is one of the world’s leading music companies, representing artists spanning all musical tastes and genres. Its record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Latin, Capitol Nashville, EMI Classics, EMI CMG, EMI Records, EMI Records Nashville, Manhattan, Parlophone and Virgin.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Will Apple Announce Verizon iPhone 4 With iOS 4.2 Release?

According to reports, Apple has delayed the release of iOS 4.2, which was believed to be released today. There are rumors that Apple may be delaying the release as it plans to announce Verizon iPhone 4 simultaneously but these are only rumors till now with no official confirmation.

Some tech website claimed that the Cupertino-based firm delayed the released after the discovery of a bug in the iOS 4.2 Gold Master release. The Gold Master version of the iOS 4.2 was released for Apple developers in early November.

"Even if the iPad manages to successfully connect to a local network, the connection is lost after a few minutes," with some iPads said to be struggling to connect to the Internet at all,” wrote MacStories. It may be recalled that Apple CEO Steve Jobs announced last month said that the update would arrive sometime in November and the company has already started accepting iOS 4.2-compatible apps.

The iOS 42 update would bring some new features in the Apple devices. AirPlay is an important feature which the iOS 4.2 would bring to the devices. Jobs said in a press conference in September that AirPlay will allow the users to stream audio, video and photos over Wi-Fi to other devices on their network. This includes iPhone, iPod and iPad. IOS 4.2 will also bring the AirPrint feature to the Apple's devices. The AirPrint will bring the ability to print to any networked printer from an iOS device. AirPrint works over Wi-Fi as well and users don't need to connect any added drivers for it.

The introduction of the iOS 4.2 will bring multitasking and more for iPad and it will also bring iPad closer to iPhone. It is learnt that the update will allow the users to carry on multitasking with the iPad. It will also allow them to run multiple apps simultaneously to iPad. The iOS 4.2 update will also add folders for organizing apps and Game Center access.

http://www.usanewsweek.com/news/Will-Apple-Announce-Verizon-iPhone-4-With-iOS-4-2-Release-1289766168/

Weekly Quote From Steve Jobs

"In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service."

Product Concepts of Apple

Apple offers consumer products to satisfy every individuals technology need. When purchasing a computer for either personal or business use, consumers usual look for products that are good with performance and descent in price. Apple offers a variety of shopping products. Their products are only sold by them and a selected few authorized retailers. The iPhone is a excellent example of a specialty product. Buyers could only purchase from the Apple store, Apple website, or AT&T. Apple has a very successful product mix. They manufacture computers, mp3 players, phones, and tablet computers. Each product has a their own product line. The iPod for example comes in an array of shapes, colors, and sizes both internal and physical. The internal space varies from 2GB- 180GB. During the years, the iPod has face some revolutionary product modification. There are now touch screen iPods with camera built in. that is a major change from the 1st iPod which had no color and was huge in size. Apple's brand mark are one of the most recognized. Consumers are usual loyal to the brand after one purchase. They usual choose Apple for all their tech needs.

iPad is Ad

iPad Available Today at AT&T Stores

Weekly Quote From Steve Jobs

"Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations. "

Advertising and Public Relations of Apple

The caliber of Apple's adverting always comes 2nd to none. They are usually consistent with their advertising campaigns when new products are set to and have release. Apple has delivered advertisements thats appeals to consumers and identifies product benifits time and time again. Apple so far has spent over 100 million dollars alone for the advertisement of the Apple iPod and many millions more marketing their other world class products. Apple draws in consumers with simple but catchy and straight forward ads. They have used advocacy advertising when criticized for not having enviornmental safe product. Apple fired back showing how much they care for a greener earth on their site here. Apples marketing scheme is to make product that look stunning to the eye and can make life easier. Apple has also used the institutional advertising method when creating a series of commercials comparing Apple as a company to PCs.

iPad to be Available on Verizon Network

Verizon Wireless Offers iPad at Stores Nationwide on October 28

BASKING RIDGE, New Jersey and CUPERTINO, California—October 14, 2010—Verizon Wireless and Apple® today announced that iPad™ will be available at over 2,000 Verizon Wireless Stores nationwide beginning Thursday, October 28. Verizon Wireless will offer three bundles, all featuring an iPad Wi-Fi model and a Verizon MiFi 2200 Intelligent Mobile Hotspot, for a suggested retail price of $629.99 for iPad Wi-Fi 16GB + MiFi, $729.99 for iPad Wi-Fi 32GB + MiFi and $829.99 for iPad Wi-Fi 64GB + MiFi. Verizon Wireless is offering a monthly access plan to iPad customers of up to 1GB of data for just $20 a month. In addition, Verizon Wireless will also offer all three iPad Wi-Fi models on a stand-alone basis.

“This is the perfect pairing for holiday travels,” said John Stratton, chief operating officer for Verizon Wireless. “iPad together with the nation’s largest and most reliable 3G data network allows customers to easily connect on the go wherever they are.”

“We’re thrilled to be working with Verizon Wireless to get iPad into the hands of even more customers this holiday season,” said Tim Cook, Apple’s COO. “iPad allows users to connect with their apps and content in a more intimate, intuitive and fun way than ever before, and together with Verizon Wireless we’re offering an easy way to stay connected wherever you go.”

iPad allows users to browse the web, read and send email, enjoy and share photos, watch HD videos, listen to music, play games, read ebooks and much more, all using iPad’s revolutionary Multi-Touch™ user interface. iPad Wi-Fi models are just 0.5 inches thick and weigh just 1.5 pounds—thinner and lighter than any laptop or netbook—and deliver up to 10 hours of battery life.*

Apple’s App Store℠ offers iPad users access to the world’s largest catalog of apps with over 280,000 apps and more than 30,000 iPad specific apps in 20 categories, including games, business, news, sports, health, reference and travel. With Apple’s iBookstore℠, the best way to browse, buy and read books on a mobile device, iPad users have access to more than 100,000 books from major and independent publishers.

MiFi 2200 is small enough to fit in a pocket and allows customers to create a personal Wi-Fi cloud capable of sharing the high-speed Internet connectivity of the Verizon Wireless 3G Mobile Broadband network with up to five Wi-Fi-enabled devices. The MiFi 2200’s rechargeable battery provides up to four hours of active use and 40 hours of standby time on a single charge.

Customers can sign up for more information on Apple’s iPad together with Verizon Wireless’ MiFi 2200 atwww.verizonwireless.com/iPad, at any Verizon Wireless Communications Store or by calling 1-800-2 JOIN IN.

*Battery life depends on device settings, usage and other factors. Actual results vary.

Verizon Wireless operates the nation’s most reliable and largest wireless voice and 3G data network, serving more than 92 million customers. Headquartered in Basking Ridge, N.J., with 79,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE, NASDAQ: VZ) and Vodafone (LSE, NASDAQ: VOD). For more information, visit www.verizonwireless.com.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Weekly Quote From Steve Jobs

"Why join the navy if you can be a pirate?"

The Apple Retail Experience

The Apple retail store is the best place to test-drive and explore Apple products because it’s the one place you can find everything Apple. Apple's specialist help you decided which product is right for you. If you have technical questions about your Mac, iPod, Apple TV, or iPhone, the Genius Bar is the place for free advice, insight, and friendly, hands-on technical support. Just set up an appointment either instore or online and shoot over to the Guinus Bar where tech support would assist you. Apple's staff can help you transfer your files from your old computer, teach you the basics in face-to-face training sessions, and guide you through more advanced projects with their inhouse workshops. Apple also offers free Personal Shopping appointments for busy individuals. 

Weekly Quote From Steve Jobs

"Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation. "

Chapter 5: Develpoing a Global Vision

Global marketing according to the MKTG text is marketing that targets markets throughout the world. In order is have a success with the global market you must have a global vision. Global vision is recognizing and reacting to international marketing opportunities, using effective global marketing strategies, and being aware of threats from foreign competitors in all markets. Apple has pin pointed and react to the "four P's" of marketing. The four P's consist of price, product, placement, and promotion. Apple's prices seem to vary in all countries; for example the MacBook laptop. The base price of the MacBook in America is $1,000. The chart below shows the price of a MacBook in other major countries  currency into US Dollars.


UK £816=$1313
CANADA $1099=$1040
France 899 €=$ 1272
Germany 929 €=$ 1314
China ¥7998= $1171
Korea ￦1,390,000= $ 1210
Japan ￥98,800=$ 1097
Hong Kong HK$ 7,788=$ 1002
Australia A$ 1,299.00= $ 1174
Sweden 9.995,00 kr= $ 1384


Apple's products take on a little adjustment in other markets. For example, in Sweden the MacBook features 3 extra letters because of Sweden's alphabet. All products dont come in the english lauange. The products feature about 20 different lauages such as French, Svenska, Spanish or even Polski. Products also feature a different power plug to fit for the different electrical outlets. Most countires have dirrerent sockets. The picture above shows a socket for New Zealand.

Corporate Irresponsibility by StarBucks Coffee

CHILD LABOR ON SIDAMO COFFEE FARMS

In Sidamo, over half of children between the ages of 5 and 17 work 30 hours a week on their families’ farms. Sidamo is extremely poor. Only 2.7% of households around Sidamo have running water. Literacy is low: of males over nine years old, only 25.5% are can read and write; for females the rate is 13.6%. Only 33.6% of children attend school. The low prices paid by Starbucks and other coffee buyers forces coffee farmers to put their children to work on their family farms. 49% of Sidamo parents whose children are working would prefer, instead, that their children were able to delay entering the workforce until after they had completed their schooling. Unfortunately, the low prices Starbucks and other buyers pay for their coffee force farmers to put their children to work. Coffee is grown on small family plots; when coffee prices are low, child labor helps Sidamo’s families reduce their malnutrition.

As a result, over two million children in the Sidamo area, aged 5 through 17, are working: 92% are working in agriculture, 94% are unpaid family workers, and 90% are working to support their families. On the average, they work 29.9 hours per week. Child labor is a significant part of the agricultural economy. Yet this is not a world their parents want.

With Starbucks paying only 2.2% of retail to these “partners,” these Sidamo farmers are unable to earn a living wage and will remain in poverty. Starbucks understands this reality, yet continues to exploit its market power over such small farmers. As Starbucks’ Trade Consultant, Rosa Whitaker, candidly put it: “the reason why farmers remain poor, is because [sic.] I’ve never seen any country in the world where people have moved out of poverty exporting primary raw products.” Starbucks relies on the tyranny of the commodity coffee market to keep coffee prices low, and knowingly perpetuates

the poverty of its farmers by paying market prices in short-term contracts. Paying “premium prices” for coffee that is priced so low that farmers cannot feed their families is socially irresponsible purchasing.

http://www.starbucksunion.org/files/iww_sbuxcorpreport.pdf

Country of Origin Where My Clothes Were Manafactured

Nudie Jeans Co. Sweater: Portugal

Nudie Jeans Co. Jeans Jacket: Italy


Nudie Jeans Co. Jeans:Italy


Ugg Astrailia Footwear: Australia

Chapter 4: The Market Environment of Apple

Apple targets middle and upper income consumers who are willing to pay a bit more for a better user experience and consumers who like to have fun with technology. Wheather your a 60 year old photographer, 30 year old music composer, or 12 year old music fan, apple has a product for you. Apple's market enviornment like any other compainies consist of the macroenvironment and the microenvironment components. The macroenvironmental factors deals with the performance, structure, behavior and decision-making of the entire economy. The microenvironmental factors includes dealing with customers, employees, suppliers, shareholders, media, and competitors. Apple has a unique way of marketing amd dealing with these factors. They have risen to the top of the tech prymid with their mastery of marketing, closing, and follow up.

Weekly Quote From Steve Jobs

"Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes? "

Chapter 3: Ethics and Social Responsibility of Apple

Steve Jobs and others over at Apple have stepped up to the plate when it comes to showing social responsibility. Over the years Apple has devised new ways to sell more using less. From the glass, plastic, and metal in Apple's products to the paper and ink in their packaging, their goal is to continue leading the industry in reducing and eliminating environmentally harmful substances. In today's time, using less is best. Apple sees the "going green" market and has attacked. They are now creating products from recycled materials and ones that use lesser energy. While doing this, Apple is still maintaining top dollar. The MacBook Pro features a revolutionary design which replaces dozens of individual parts with a single piece of recyclable aluminum. Today’s 20-inch iMac uses 55 percent less material than its first-generation. That’s a material savings of 10,000 metric tons, the equivalent of 7,200 Toyota Priuses, for every one million iMac sold.

Chapter 2- Strategic Planning of Apple

Apple wants to continue to increase profits, market share, and maintain brand image. To do so Apple has adapted with consumers wants and needs. Apple relies on their successful products to extend their image on innovation, value, and quality. Apple tries to stay the talk of the tech world by creating convenient, and affordable devices. As for the future, Apple is looking into making their products more enviornment friendly. Apple designs smaller, thinner, lighter products.They do more with less material. MacBook Pro features a revolutionary unibody design, which replaces dozens of individual parts with a single piece of recyclable aluminum.

Chapter 1- The History and Mission Statement of Apple

 Established on April 1, 1976 in Cupertino, California, the company was previously named Apple Computer. 30 years later the word "Computer" was removed from the company name to reflect the ongoing expansion into the consumer electronics market. Apple launched the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is well known for its OS X operating system, and iLife digital lifestyle and professional applications. The company is also known for their one of a kind line of products which compose of the innovative and award-winning iMac, MacBook, iPod, iPhone, and the iPad. Apple's main competitors included Dell, Hewlett Packard, and Microsoft.