Advertising and Public Relations of Apple

The caliber of Apple's adverting always comes 2nd to none. They are usually consistent with their advertising campaigns when new products are set to and have release. Apple has delivered advertisements thats appeals to consumers and identifies product benifits time and time again. Apple so far has spent over 100 million dollars alone for the advertisement of the Apple iPod and many millions more marketing their other world class products. Apple draws in consumers with simple but catchy and straight forward ads. They have used advocacy advertising when criticized for not having enviornmental safe product. Apple fired back showing how much they care for a greener earth on their site here. Apples marketing scheme is to make product that look stunning to the eye and can make life easier. Apple has also used the institutional advertising method when creating a series of commercials comparing Apple as a company to PCs.