Developing and Managing Products

New products are important to the sucess and life of Apple. When a new product is set to release, all eyes are set on Apple. Apples does a good job of extending their product lines but everyone is waiting to see what Apple has up their sleevesnext time around. Everyone is eager to see a new to the world product. Wheather its a iPad with a camera or a new Apple gaming system, Applehas the best new-product strategy to market. Apple has a geat team of software and hardware designers that knows what would be a big hit with the people.The team over at Apple have a simultaneous product development approach.  They take the experience of employees, and consumers and melt them together to create what works. Apple's team does a lot of brainstormig and product screening before releasing a final product. They also run concept test and business analysis to be 100% sure the product will perform as promised. They then test market at their Cupertino headquaters. Commercialization approval is then given then their marketing genius go to work.