Product Concepts of Apple

Apple offers consumer products to satisfy every individuals technology need. When purchasing a computer for either personal or business use, consumers usual look for products that are good with performance and descent in price. Apple offers a variety of shopping products. Their products are only sold by them and a selected few authorized retailers. The iPhone is a excellent example of a specialty product. Buyers could only purchase from the Apple store, Apple website, or AT&T. Apple has a very successful product mix. They manufacture computers, mp3 players, phones, and tablet computers. Each product has a their own product line. The iPod for example comes in an array of shapes, colors, and sizes both internal and physical. The internal space varies from 2GB- 180GB. During the years, the iPod has face some revolutionary product modification. There are now touch screen iPods with camera built in. that is a major change from the 1st iPod which had no color and was huge in size. Apple's brand mark are one of the most recognized. Consumers are usual loyal to the brand after one purchase. They usual choose Apple for all their tech needs.