Chapter 2- Strategic Planning of Apple

Apple wants to continue to increase profits, market share, and maintain brand image. To do so Apple has adapted with consumers wants and needs. Apple relies on their successful products to extend their image on innovation, value, and quality. Apple tries to stay the talk of the tech world by creating convenient, and affordable devices. As for the future, Apple is looking into making their products more enviornment friendly. Apple designs smaller, thinner, lighter products.They do more with less material. MacBook Pro features a revolutionary unibody design, which replaces dozens of individual parts with a single piece of recyclable aluminum.