Established on April 1, 1976 in Cupertino, California, the company was previously named Apple Computer. 30 years later the word "Computer" was removed from the company name to reflect the ongoing expansion into the consumer electronics market. Apple launched the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is well known for its OS X operating system, and iLife digital lifestyle and professional applications. The company is also known for their one of a kind line of products which compose of the innovative and award-winning iMac, MacBook, iPod, iPhone, and the iPad. Apple's main competitors included Dell, Hewlett Packard, and Microsoft.
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