Chapter 3: Ethics and Social Responsibility of Apple

Steve Jobs and others over at Apple have stepped up to the plate when it comes to showing social responsibility. Over the years Apple has devised new ways to sell more using less. From the glass, plastic, and metal in Apple's products to the paper and ink in their packaging, their goal is to continue leading the industry in reducing and eliminating environmentally harmful substances. In today's time, using less is best. Apple sees the "going green" market and has attacked. They are now creating products from recycled materials and ones that use lesser energy. While doing this, Apple is still maintaining top dollar. The MacBook Pro features a revolutionary design which replaces dozens of individual parts with a single piece of recyclable aluminum. Today’s 20-inch iMac uses 55 percent less material than its first-generation. That’s a material savings of 10,000 metric tons, the equivalent of 7,200 Toyota Priuses, for every one million iMac sold.